Businesses run by Spouses

Promoting our own spouses or partners in business

Whilst the RAF Families Federation cannot endorse each and every business promoted here, we love to support any military wife or partner who run their own company from home, or nearby.

As well as the list below, the Forces Enterprise Network also has an online business directory of all businesses founded by those from the Armed Forces community.


Stay Calm and Content

by Cat Williams

Cat Williams is a relationship counsellor, writer, blogger, speaker, British Army wife, mother and the author of ‘Stay Calm and Content No Matter What Life Throws At You’ which has multiple 5* Amazon reviews.  She has accompanied her husband to many locations and has had the pleasure and privilege of talking to hundreds of people about their common but difficult issues, and of helping those people come through them as calmly and contentedly as possible.

Poppy Day

by Amanda Prowse, a Service wife, foreword by Carol Vorderman

"Poppy and Martin are untied by an unshakable love that blossomed in the school playground. On Martin's first tour of Afghanistan Poppy's world is turned upside down when she receives the knock on the door that every Service family dreads. A story that moves from the streets of East London tothe plains of Afghanistan, the young couples' devotion is tested in ways they could not have imagined. Poppy and Martin learn the bitter lession that every decision carries a consequence and raises the question..."

My Daddy's Going Away - but that's okay

by Major Christopher MacGregor

"Daddies often have to go away from home and leave their family and children behind.  Whether a soldier, sailor, airman - all Dads have to go away sometimes and temporary separation affects the whole family.   Whatever he does, and no matter why Dad has to leave home, it is hard on all the family.  If Dad's departure is understood, his absence is more likely to be accepted and this will reduce anxiety.  The book and the website will hopefully help you and your children talk through the stressors of paternal separation and find ways to lessen the anxiety that is often felt across the family."

My Mummy is a Soldier

Demons in the Dark

by Tom Atkins a current member of 8 Sqn at Waddington

"While the stories recounted in crew rooms today are many and varied, the stories I heard from the old boys who flew the heavy bombers really put us modern day flyers back in our box. I wanted a way to recount these stories so that they would not be forgotten.."

Going to Afghanistan (a book for children)

by Sue Morton

"I often used stories to explain things to my own children when they were young so write Going to Afghansitan for a friends family. Originally the story was just a paper copy printed on our computer but the family loved the book and asked if they could share it with other friends in the same situation. It was then that the Armed Forces' Christian Union offered to publish it. Price £1.50

Susie Gibbs Book Conservation

Run by Susie Gibbs a RAF wife

Book conservation is the treating of a book to improve its condition and function. Contact Susie at:


Advance Virtual Assistant

A virtual assistant company that provides reliable, professional and punctual administrative help when you need it. So whether you are looking for help with a few tasks, a one-off project or support on a regular basis, Advance can help you. There's also a news story online promoting Paula Edwards' business.

Doddl Cutlery Sets

These sets are for children (12 months+) making meal times easier. The unique design of the handles allows Doddl cutlery to sit comfortably within the child's palm. Run by ex-RAF servicewoman, Rosie Phelps and her sister, Catherine Dodd this cutlery is the result of a two-year journey through research, design and manufacturing. The cutlery sets are the first of their kind.

Madmade Cakes

With a family history in the RAF, Madeline started her own business ‘Madmade Cakes’ through her long-time love of baking. Having turned her love of baking into a business, Madeline has grown her list of clients over a number of years starting with her own family and friends expanding to the point where she has had to expand into a business to keep up with demand.

Madmade cakes is on both Facebook and Twitter @MadelineHolme18

Strawberry Office

Strawberry Office is run by the wonderful Anne Clarkson from her base in Lincoln, UK. This virtual assistant company offers one-to-one PA support to business owners keen to achieve their goals.

Deployment gifts

Forces Store

Run by Forces Families for Forces Families

"The site is owned, run, and supplied by wives and friends of the British Forces. Our friends and family are also deployed so we know how important contact with a loved one can be."

ginger rainbow 

Choose a colouring-in gift for your child(ren) and adults such as 'Pillowcases With Love' for your son or daughter to colour in, write on it and send to your deployed loved on.



Based in Lincoln, Bozzcuff's inspiration began about two years ago when Subana was searching for creative cufflinks for family and friends. She struggled to find affordable creative and trendy designs that reflected one's personality, style or interests. Prices start from £15.


Anna lruns her own business, alongside being a military wife and mum to her two children as an Independent PartyLite Consultant. Why not book your own party with Anna via PartyLite. We've also provided an online news story promoting Anna's candles which shares a little more information, not to mention good tips on setting up on your own, in whatever field.

Crafty Revolution

From cushions to bunting and from Tooth Fairy kits to kids’ t-shirts, you will find something quirky and original with Crafty Revolution and been featured in the Autumn 2015 edition of Envoy. Francesca offers bespoke services too, which includes items made for weddings, birthdays or just something specially made for a loved one.

Totally Cherished

Created and run by Michelle Smithson an RAF wife at Valley

“As a military wife, I am well accustomed to the highs and lows of having a partner that works in the forces. One of my favourite highs has always been receiving flowers from my husband, but watching them wilt after a week was hard... and throwing them away even harder!  So, I was inspired to create Totally Cherished, an online boutique selling handmade sterling silver jewellery that will last forever. Our chosen charity is H4H and we offer a discount of 20% for Service personnel and their family members. Michelle has now launched a Wedding Collection for Military Brides-to-be.”

Signature Silver

A new jewellery business set up by sisters whose father and uncle serve in the RAF. The items are handcrafted from silver with the unique idea of using fingerprints to create a piece of treasure. 

“By pledging £1 from every sale to Help for Heroes, we can do our bit. We also offer a 5% discount on all products to forces families."

Graphic Design

Design Jessica

From her studio on the edge of the Cotswolds, Jess lovingly creates bespoke designs for a diverse range of clients including charities, sports teams and local businesses. The Forces Enterprise Network, a team of forces-related businesses; use Jess as a Brand Advisor, using her skills and experience to make sure everything looks as great as possible and has a professional finish.

Design Jessica has been featured in the Autumn 2015 edition of Envoy.


With over 15 years experience in the design industry and a plethora of high end clients, (Center Parcs, BMW and The National Trust, to name a few) Sarah-Anne took the step a little over 5 years ago to set up her own business. With an expertise in design-for-print and a passion for typography, she was excited to see how Ink would advance. Many clients have worked with Ink since the beginning and they now treat her as an extension of their team. Sarah-Anne adds, "Good design is all about good communication and working directly with myself rather than account handlers, this ensures clients receive clear communication throughout the design process and great results are achieved. This has definitely been a USP for Ink and I’m looking forward to what the future has in store."

Help at Home

Au pair City

Run by Carolyn Clayton the wife of a serving SNCO

"When we ran into difficulties at home an au pair was suggested to us as a possible solution.  It worked so well that we have constructed a database to help others with support at home. We found peace of mind knowing our children were happy and safe in their care. And it might just suit you too..." (Donations from this enterprise are also being given to Help for Heros).


Follow the Flag

Co-founded by Army wives Kate Inch Victoria O Bree

"Launched in Jul 11 it is an easy to navigate website for Forces Families to market their independent businesses".


Arden Aesthetics

GP, Lucy Evriviades is married to a RAF Surgeon

Lucy’s business is Arden Aesthetics, is a medical aesthetics clinic offering treatments including wrinkle relaxing injections and dermal fillers, as well as prescription-only skin care treatment products and general skin care advice.

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